"The first Friday of November from 8:59 pm the Tuborg Christmas Brew (Julebryg) is released all over the country and free samples are given out at several Copenhagen cafés and pubs. Tuborg Christmas Beer has been part of the Danish Christmas tradition since 1982."J Day is quite an experience...somewhat similar to St. Patrick's Day...but with it's own unique flair. Bars that are "participating" in the festivities all have huge flags out front that look the the label of the bottle. The Tuborg crew goes around the city in santa suits...busts into the bars playing "Julebryg, Julebryg" and passing out song sheets (sung to the tune of Jingle Bells...chorus sounds like 'Yule-E-Brew...Yule-E-Brew") and free beer.
Katie had some friends in town (still waiting on the pictures and will add them soon!) so we headed out with them and met up with Jason, Jeff, and Mike for a glimpse at the festivities. Truth be told...Julebryg is pretty strong...I'm not a fan...but it was still a fun night!
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